Sichuan, more than Pandas
For the development of the Nordic inbound tourism market, promote inbound tourism market development in Sichuan, starting May 27, the theme of “greetings from the panda,” the tourism marketing activities in Sweden, Finland, Denmark held over 10 days.
It is understood that during the event, Sichuan tourism promotion delegation at the first stop in the Nordic Stockholm, Sweden. Chinese Ambassador of Embassy of Sweden, President of the Swedish and Chinese Friendship Association, Stockholm Tourism Marketing Director Ms. EVA, etc. More than 60 governments, the tourism industry and media guests attended the seminar. The chinese Ambassador said that on the occasion of the 65th anniversary of establishment of diplomatic relations and Sweden, the arrival of the delegation reflected the Sichuan tourism exchanges and cooperation deepening, it will promote cooperation between Sichuan and Sweden to strengthen communication in tourism, and sending tourists, and common development.
In this promotion, the Sichuan Provincial Tourism Bureau has released for the first time in Europe and promotion of tourism in Sichuan latest Logo slogan “Sichuan, more than pandas” (Sichuan, not only panda), the Sichuan inbound tourism industry investment incentives and policy presentation to Swedish industry, and to promote the world’s natural and cultural heritage of Sichuan trip. Sichuan tourism in Northern Europe for the first time to promote Swedish industry sparked enthusiastic response, they have pledged to strengthen ties with Sichuan industry, would welcome the opportunity to Sichuan to visit, understand Sichuan, Sichuan selling tourism products.
It is understood, May 28 Sichuan Provincial Tourism Bureau and the Office of the United Air China Sweden participated in the Business Travel Show, which is one of the most popular and influence of the Swedish business travel exhibition, exhibitors are Nordic professional business travel services Suppliers, the exhibition is expected to enhance the visibility of Nordic Sichuan. Next, Sichuan tourism delegation will visit the local Tourism Bureau and tourism enterprises, and went to the Danish capital Copenhagen, Helsinki, Finland held promotion activities.